​​Cookie Policy

1. Introduction

2. What Types of Cookies Do We Use?  

   • Strictly Necessary Cookies  

   • Performance / Analytics Cookies

   • Functionality Cookies 

   • Marketing / Advertising Cookies

3. List of Cookies Used

4. Third-Party Cookies

5. Your Cookie Preferences & Consent

6. Further Information & Support

7. Changes to This Policy

Privacy Policy

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1. Introduction

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1.1 We at J3 Rentals are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, store and protect personal data when you use our Site or services, and your rights in relation to your personal data.
1.2 This Policy applies to all individuals who engage with us via the Site, make a booking or otherwise provide data to us (collectively “you”, “your”).
1.3 We act as the data controller for the purposes of the UK Data Protection Act 2018 (“DPA”) and the UK GDPR.

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2. Information We Collect

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We may collect the following types of personal information:

2.1 Identity Data: full name, date of birth, driving licence number, licence category, licence issue date, licence expiry date, licence endorsements and convictions.
2.2 Contact Data: address, email address, telephone number, emergency contact details.
2.3 Payment & Booking Data: bank or card details, payment history, booking records, rental preferences, collection/return dates and locations, vehicle details.
2.4 Vehicle/Usage Data: mileage, fuel level, GPS/tracking data, accident/incident reports, damage records.
2.5 Technical & Usage Data: IP address, browser type, operating system, device ID, cookies and similar technologies, pages visited, time spent, click paths.
2.6 Marketing & Communications Data: your preferences about receiving marketing and promotional materials from us, feedback, survey responses.

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3. How We Use Your Information & Legal Bases

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3.1 We will process your personal data for the following purposes and on the following legal bases:

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• To fulfil a contract: processing bookings, payments, vehicle rental services.

• For compliance with a legal obligation: licensing, insurance, regulation.

• For our legitimate interests: fraud prevention, marketing (with your consent), improving services, ensuring fleet availability.

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3.2 Specific uses include:

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• Verifying eligibility, identity and driving licence status.

• Processing and managing bookings, payments and security deposits.

• Contacting you about your booking, vehicle collection/return, maintenance or emergencies.

• Sending marketing communications (only if you have opted in).

• Analysing usage of our Site and services to improve business operations and user experience.

• Complying with regulatory obligations (e.g., keeping records for 7 years).

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4. Sharing and Disclosure of Data

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4.1 We may share your personal data with the following types of recipients:

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• Insurance companies, underwriters and brokers;

• Law enforcement, regulatory or governmental bodies (where required);

• Payment service providers, card processors;

• Vehicle recovery, roadside assistance or maintenance providers;

• IT, hosting and cloud service providers supporting the Site and services;

• Debt collection or legal advisers (if required to enforce our rights).

4.2 We do not sell or otherwise make your personal data available to third parties for their marketing purposes without your explicit consent.

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5. International Transfers

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Where we transfer your personal data outside the UK (or EEA, if applicable), we will ensure appropriate safeguards (such as standard contractual clauses) are in place to protect your data.

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6. Data Retention

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6.1 We retain your personal data only for as long as necessary to fulfil our purposes, including to satisfy legal, regulatory, tax or accounting requirements.
6.2 Typical retention periods:

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• Booking, payment and accounting records: minimum 7 years;

• Driver/licence verification records: up to 12 months after rental completion;

• Marketing consent records: until consent is withdrawn;

• Usage and web analytics data: aggregated and anonymised as soon as possible.

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7. Your Rights

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Under the UK GDPR you have the following rights in relation to your personal data:

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• The right to access the data we hold about you;

• The right to rectify inaccurate or incomplete data;

• The right to erase your data (in certain circumstances);

• The right to restrict or object to processing;

• The right to data portability (where applicable);

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  The right to withdraw your consent to processing (where the processing is based on consent).

• To exercise any of these rights, please contact us at [Insert Email]. We will respond in accordance with applicable law. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

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8. Data Security

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We have implemented appropriate technical and organisational measures designed to protect your personal data against accidental loss, destruction, misuse or unauthorised access. We restrict access to your data to those employees, agents, contractors and third parties who have a business need to know.

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9. Cookies & Tracking Technologies

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We use cookies and similar technologies (see our Cookie Policy) for tracking, analytics, remembering preferences and marketing. Please refer to the Cookie Policy for more detail and manage your preferences in your browser or via our cookie banner.

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10. Marketing and Communications

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10.1 We may send you marketing offers, newsletters or other promotional communications about our vehicles, special offers or services. You will only receive such communications if you have opted-in. You may unsubscribe at any time by clicking “unsubscribe” or contacting us.
10.2 You may still receive service-related communications (e.g., booking confirmations, changes, vehicle recall) even if you opt out of marketing.

 

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11. Children

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Our services are not directed at children under 18 years of age and we do not knowingly collect personal data from children under 18. If you are under 18, please do not attempt to use the Site or services.

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12. Changes to This Policy

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We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. We will publish the updated version on the Site and update the “Last Updated” date. Please check regularly for changes.

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13. Contact Us

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If you have any questions, requests or complaints regarding this policy or our handling of your personal data, please contact us:
📧 Info@J3rentals.co.uk

If we cannot resolve your complaint, you have the right to contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk
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Cookies Policy

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1. Introduction

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1.1 This Cookie Policy explains how J3 Rentals (“we”, “us”, “our”) uses cookies and similar technologies on our Site. By using the Site you consent to our use of cookies in accordance with this policy (and the cookie banner you accepted).
1.2 Cookies are small files placed on your device (computer, tablet, smartphone) when you visit the Site. They help us recognise you and remember your preferences, as well as collect statistical data about how you use the Site.

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2. What Types of Cookies Do We Use?

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We use the following categories of cookies:

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a) Strictly Necessary Cookies

These cookies are essential for the operation of our Site. Without them certain features (such as booking forms, secure login or maintaining session state) cannot be provided. Consent is not required for these cookies under UK law.

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b) Performance / Analytics Cookies

These cookies collect anonymous information about how users interact with our Site (pages visited, time spent, error messages, traffic sources) to help us improve the Site’s functionality and performance.

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c) Functionality Cookies

These cookies remember choices you make (e.g., language, region, vehicle preference) and personalise your experience.

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d) Marketing / Advertising Cookies

These cookies track your browsing across websites and collect information to provide targeted advertising. They may be placed by us or by third-party advertising partners.

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3. Third-Party Cookies

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Our Site may include integrations from third-party services — such as analytics tools, payment providers, and social media platforms.
These third parties may set and manage their own cookies, which are subject to their respective privacy and cookie policies.

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Examples include:

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• Social media platforms (e.g., Facebook, Instagram)

• Payment gateways

• Advertising or analytics services (e.g., Google Ads, Google Analytics)

• We do not control how these third parties use cookies, and we recommend reviewing their policies for more information.

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4. Your Cookie Preferences & Consent

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4.1 When you first visit our Site, you are presented with a cookie consent banner. This allows you to accept all cookies or manage your preferences (excluding strictly necessary cookies).

4.2 You can withdraw your consent or change your cookie settings at any time using the “Cookie Settings” link in our website footer or by adjusting your browser preferences.

4.3 If you choose to disable or reject certain cookies, some features of the Site (such as booking forms or personalised recommendations) may not function as intended.

4.4 Most browsers allow you to manage cookies through their settings.

For guidance, see:

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• Google Chrome – Manage Cookies

• Apple Safari – Manage Cookies

• Microsoft Edge – Manage Cookies

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5. Further Information & Support

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To learn more about cookies and your rights, you can visit the UK Information Commissioner’s Office (ICO) website:

👉 Cookies and Similar Technologies – ICO

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If you have questions or requests regarding our use of cookies, please contact us:
📧 Email: Info@j3rentals.co.uk

 

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6. Changes to This Policy

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We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our business operations.
The “Last Updated” date at the top of this page indicates the most recent version. Continued use of our Site after updates means you accept the revised policy.